Everything you need to know about buying, selling, and valuing Amazon FBA businesses.
2.5x – 5.0x
Profit Multiple (SDE)
3.3x
Average Multiple
2–6 months
Time to Close
Strong
Buyer Demand
Private label brands with trademarks and Brand Registry command the highest multiples (4x+).
The post-aggregator market has stabilized, quality buyers are active but more selective.
Low ad dependency (under 20% ACoS) is one of the biggest value drivers.
Inventory transfers at cost on top of the purchase price, it's not included in the multiple.
Multi-channel sellers (Amazon + Shopify/Walmart) receive a 0.3-0.5x multiple premium.
Everything you need to understand this market, whether you're buying, selling, or advising.
The complete guide, what it's worth, who's buying, and exactly how the process works step by step.
How buyers calculate your price. SDE add-backs, what drives the multiple up or down, and how to maximize your number.
The 90-day checklist. Account health, financials, supplier documentation, and quick wins that increase your valuation.
Aggregators vs. individual buyers vs. strategic acquirers. Who pays the most, deal structures, and what each buyer type expects.
The buyer's checklist. Account health, review integrity, supplier risk, ad dependency, and the red flags that kill deals.
How the account transfer works, Brand Registry migration, trademark assignment, and common pitfalls to avoid.
Whether you're buying, selling, or just exploring, we can help.