Valuation guides, traffic analysis, and exit strategies for blogs, newsletters, affiliate sites, and media properties.
2.5x – 4.0x
Profit Multiple
3.0x
Average Multiple
2–4 months
Time to Close
Moderate
Buyer Demand
Diversified traffic sources are the #1 value driver, sites dependent solely on Google are heavily discounted.
Email list size and engagement directly correlate with valuation, owned audiences are a defensible moat.
Multiple revenue streams (ads + affiliates + sponsorships + products) command higher multiples than single-stream sites.
Newsletter businesses are increasingly valued as standalone assets, especially with strong open rates (30%+).
Author-dependent sites sell at a discount, content systems and SOPs that anyone can follow are worth more.
Everything you need to understand this market, whether you're buying, selling, or advising.
Traffic valuation, email list value, monetization mix, and the step-by-step process.
SDE for content sites, traffic as value, email subscriber worth, and real examples.
Diversify traffic, build email list, create SOPs, reduce author dependency.
Whether you're buying, selling, or just exploring, we can help.