Valuation guides, buyer landscapes, and exit strategies for e-commerce and DTC brand owners.
3.0x – 6.0x
Profit Multiple (SDE)
4.0x
Average Multiple
2–5 months
Time to Close
Strong
Buyer Demand
Brand-owned DTC businesses with strong customer loyalty command the highest multiples (5-6x+).
Multi-channel sellers (Shopify + Amazon + wholesale) receive significant premiums over single-channel stores.
Email list size and engagement directly correlate with valuation, owned audiences are a moat.
Subscription/recurring revenue models (subscription boxes, auto-ship) trade at 1-2x premium over one-time purchase models.
Traffic diversification is critical, stores dependent on a single ad platform (Meta, Google) are discounted.
Everything you need to understand this market, whether you're buying, selling, or advising.
What your store is worth, who buys e-commerce brands, and the step-by-step process.
SDE calculation, brand strength, customer LTV, traffic sources, and what drives your multiple.
Pre-sale checklist: ad accounts, SOPs, traffic diversification, email list, and margin optimization.
Whether you're buying, selling, or just exploring, we can help.